It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

On September 16th in NYC (+ live stream), Antenna Up is assembling a first-of-its-kind Marketing To Men Summit that will be held at AdWeek HQ. It’s a convening of C-suite and senior leaders from marketing, strategy, and innovation to gather around the opportunities that exist to grow men’s engagement in ways that uplift their health and wellbeing, and we’ll have a whole morning on Connected Boys and boyhood in the US (they get all the same messages as men, as do parents, teachers, and coaches). Learn more and register at marketingtomensummit.com